Blog Entry – Writing for the Web

Google: How to write in plain english
What do they mean by plain english?

  • Keep your sentences short
  • Prefer active verbs
  • Use ‘you’ and ‘we’
  • Use words that are appropriate for the reader
  • Don’t be afraid to give instructions
  • Avoid nominalizations
  • Use lists where appropriate

So what is plain English? It is a message, written with the reader in mind and with the right tone of voice, that is clear and concise.

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